The Starbucks Experience
$10.00 inc. tax
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The Starbucks Experience: Five Principles for Turning Ordinary Into Extraordinary by Joseph Michelli
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"- and the special experience they create for each customer.
Michelli reveals how you can follow the Starbucks way to -
Reach out to entire communities.
Listen to individual workers and consumers.
Seize growth opportunities in every market.
Custom- design a truly satisfying experience that benefits everyone involved.
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
